earticle

영어

The tourism system as a whole is becoming less sustainable, both because of its overall rapid growth and the unwillingness to change travel behavior (tourists). In the field of the tourism, the tourists' activities have influences on the protection and development of the natural scenic. In order to understand the tourist' intention to change travel route based on real-time information, this paper adds trust to the model of theory of planned behavior (TPB). Exploratory and confirmatory factor analysis are used to identify and confirm the constructs. In addition, structural equation modeling was established to test the measure model. Results indicate that the attitude, subjective norm and perceived behavioral control have positive effect on the behavioral intention of changing travel route according to real-time information. Moreover, trust also has positive influence on behavioral intention via three antecedents of intention. The findings have implications for predicting the tourist's intention of travel route change.