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논문검색

Construction of E-Commerce Entrepreneurship Curriculum System for College Students: An Information Entrepreneurship Perspective

초록

영어

With the rapid development of Electronic Commerce, the demand for the quantity and professional knowledge of the professional talents in electronic commerce is continuously improving. The development of network market provides an opportunity for college students to start their own business, and the ultimate goal of e-commerce business entrepreneurship is to cultivate students' ability to use e-commerce to start a business. In this paper, the authors analyze the construction of e-commerce entrepreneurship curriculum system for college students based on information technology perspective. In the curriculum system construction, the course is divided into three levels; the first level is mainly about the basic knowledge of e-business, second level is mainly about business development course, and the third levels of curriculum mainly about laws and regulations. Establish and perfect the innovation and entrepreneurship curriculum system, and cultivate the students' awareness of online entrepreneurship is a development trend in the future.

목차

Abstract
 1. Introduction
 2. The Construction of E-Commerce Entrepreneurship Curriculum System
  2.1. Electronic Commerce Development
  2.2. System Construction
 3. Research Design
  3.1. Data Mining
  3.2. Questionnaire Investigation
 4. Empirical Analysis
  4.1. College Students' Electronic Commerce Entrepreneurial Intention
  4.2. Analysis of College Students' Entrepreneurial Qualities
 5. Conclusions
 References

저자정보

  • Yan Hou School of management, Jilin Normal University, Jilin province, China / School of management, Harbin University of Commerce, Heilongjiang, China
  • Dawei Liu School of management, Jilin Normal University, Jilin province, China
  • Shuling Yang College of foreign languages and literature, Jilin Normal University, Jilin province, China

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