원문정보
초록
영어
Research on destination image has been a main theme in the travel context. The study on convention destination image, especially focusing on Asian cities received little attention in the literature. This study empirically investigated the attendees’ perceived image of Beijing as a convention destination, the relationships between perceived image and overall impression and the intention of revisit in the future. The results show that the perceived image is composed of four dimensions, named organizer and venue capability, hotel facility, humanistic atmosphere and natural environment. Using multiple regression analyses, it is found that humanistic atmosphere, natural environment and organizer and venue capability have positive impact on overall impression; all four factors have positive impact on intention of revisit. It is also found that humanistic atmosphere, natural environment and organizer and venue capability are the key factors determining the attendees’ overall impression and revisit intention. However, the average perceived satisfactory level of natural environment, especially the air quality is much lower than other image attributes. It can be concluded that the air quality in Beijing must be improved significantly to improve the perceived image among all participants, and encourage convention attendees to visit Beijing again. Other suggestions and managerial implication are given too.
목차
I. Introduction
II. Literature Review
1. Destination Image
2. Beijing as a Convention City in China
3. Air quality in Beijing and its influence
III. Methods
IV. Data Analyses and Results
1. Demographic Characteristics of Respondents
2. Perceived Satisfactory Level of Image Attributes
3. Factor Analysis on Respondents’ Perceived Image
4. Multiple Regression Analyses
V. Conclusions and Implications
1. Conclusions
2. Managerial implications for improving the image of Beijing as a convention destination
3. Limits and Suggestions
Reference