earticle

영어

The aim of the research is to understand the relationship strategic orientation, new product development(NPD) and export performance of the component SMEs in Korea. In addition, this research seeks to investigate the role of open innovation as moderating effects. Based on the literature review, the strategic orientation was divided into the market orientation and technological orientation. This research established 6 hypotheses by including the moderating effects of the open innovation on the 167 sample. For the empirical analysis, the study used PLS(partial least square) model. The empirical analysis showed that there was a positive relationship between the technological orientation and NPD. Besides, NPD had a positive effect on the export performance. In the result of moderating effects, the open innovation had a significant moderating effect only between NPD and export performance.