원문정보
초록
영어
With the development of electronic commerce, agricultural products marketing also have a new development platform. In this paper, the author analyzes E-commerce consumer factors of agricultural products in agritourism based on data mining technology. The agricultural product marketing in the perspective of agritourism mainly takes the agritourism as an opportunity to carry out the sales, and E-commerce platform has greatly promoted the sales of agricultural products. Through the empirical research, we find out the influence factors of agricultural products sale as execution time, cost, credibility, reputation and other performance indicators, and credibility is one of the most important indicators. On this basis, we put forward relevant recommendations.
목차
1. Introduction
2. Cloud Computing and Data Mining
3. Theoretical Model and Research Hypothesis
3.1. Product Quality and Perception
3.2. Logistics Service and Communication
4. Empirical Analysis
4.1. Scale Design
4.2. Sample Collection
4.3. Reliability Analysis
4.4. Confirmatory Factor Analysis
5. Conclusions
References