earticle

영어

Emotional design has been a hot research topic since the end of last century. Competition on usability of products has been changed to competition on emotional experience design. This study reviewed theories on emotion experience design including dimensions of emotion, how users responding to interactive products, levels of emotional experience, methods to measure emotion, and how to use them in user experience design. After the reviews, theories on cultures were introduced. Based on the comparison of cultural differences between Korea and China, researches on emotional experience design in both of these two countries were compared. According to Hofstede’s theory on culture dimensions, compared with China, Korea has higher scores on collectivism, femininity, uncertainty avoidance, and long term orientation. Most Koreans have relatively strong emotional links to their families. Regionalism and school relations are very important. Koreans’ adoption of new products is highly influenced by people around. Korean researchers concerned more about emotional interactions and emotional feedback of products. Compared with Korea, China has higher scores on power distance, individualism and masculinity. Chinese researchers concerned more about using traditional culture elements into emotional design. When using new technologies, Chinese users have relatively lower self-efficacy. Technical terminologies and English words may let users feel nervous and bring them negative emotional experience.