earticle

영어

Koreans Firms tried to find out the necessary and sufficient conditions under which international Joint Venture,can be a best investment channel. The necessary condition means the condition under which J.V is preferred to WOS.In choosing between J.V and WOS such channel choice factors were extracted as marketing synergy effect, financial and managerial synergy effect, strategic synergy effect. The resulting relationship is also as follows: the probability to choose J.V insteadof WOS as an investment channel to China was the higher when the firm has the moremotivation to acquire the synergy effect in marketing by utilizing the local partner’s experience and knowledge about local market and when it has the more motivation toacquire strategic synergy effect such as detouring tariff barriers by establishing a J.Vwith local firm. Here, the limitations of the theory that can be pointed out in this study. In addition, new research methods to overcome or even improve these limitations. First, since the number of sample data used in the regression analysis using the Logit model is small, it can only rely on the case by case method, so it can not ensure that the verification statistics of the whole regression model can be consciously grasped, only the significance of individual variables can be verified.Second, the failure to develop a research model that can influence the choice of two kinds of Korean enterprises to invest in China can only stay in the partial analysis. Thirdly, since it is difficult to find the appropriate subclinical variables for the determination of the relevant variables, many variables are subject to questioning importance or relative size by a five-point measure, with considerable limitations in interpreting the results of the analysis. This study is the strategic choice of Korean enterprises to invest in China. In the future, it is necessary to further study and analyze the cost / benefit of Korean companies' investment path to China, and to make more sense for Korean enterprises to invest in China.