earticle

영어

This article critically explores the meaning of creative linkages as social communication in the information society or network society. Using the concept of Manuel Castells’ identity typology - legitimizing identity, resistance identity, and project identity – it discusses events highlighting recent social discourses on communication in Korea in terms of the nature of network society. They include FIFA World Cup street cheering in 2002, the candle demonstration in 2008, and the handwritten poster protest in 2013. I argue that each event reflected the features of Castells’ three types respectively, and all of them were promoted by a medium or high level of creativity. Under the new economy in the network society, legitimizing or resistance identity may have limitations for effective communication with social actors, and project identity based on the individual unit are required as leading forces for creative linkages. This study provides suggestions and implications that public officials should seek public values related to people’s everyday needs under the current circumstances of complex governance. Moreover, civil society should also cultivate a culture of diversity based on the level of individual’s life world.