earticle

영어

Even though Korea is in surplus in the Korea-China trade balance of medical device industry, the current condition is not optimistic because of Chinese policies to expand domestic demand, non-tariff barriers, and political variables. This study aims to understand main problems of our government and companies' entry into China, and then to suggest the analysis and solution measures. First, it aims to examine the structure and current status of Korea-China medical device industry. Second, it aims to analyze the trend and problems of Korea-China medical device industry. Third, it aims to seek for solution measures of Korean medical device industry's entry into China. In order to advance into the China market, a strategy to promote Korean medical device companies and products are needed using the Korean Wave(韓流). Currently, it is important and urgent to continuously promote the brands of Korean companies products by utilizing various marketing channels such as the Internet, TV, movies, smart phones, and wearable technologies. It is necessary to keep up with the various major policies and trends that are changing in China market and continuously foster professionals who can provide feedback to Korean companies in real time. In addition, fast implementation of active medical device policies is needed to make the Korean companies advancement into China market easier and to save time and cost. Korean companies shall try to overcome the strict regulation on the medical devices and protectionism made by Chinese government using the localization strategy and focus their investment in the competitive products group. They shall also try to develop the marketing strategy through various channels to enhance the brand recognition while developing the expert in the trade with China internally. The Korean government also have to make the active and effective policy to help the companies to enter into Chinese markets.