earticle

영어

Social economic organizations such as social enterprise, cooperatives are recently recognized as new alternative of solving the problem of unemployment and high gap between the rich and the poor. This paper aims to suggest the directions of effectively activating social entrepreneurship in terms of promoting and supporting successful start-up of sustainable social economic organization. Through literature review and case studies of Lee Chuljong CEO of ‘Working Together Corporation’ and Yunus of ‘Grameen Bank’, this study concluded that at least 3 points are needed to check in selecting and incubating nascent social entrepreneur. Three points are as follows. First, social entrepreneur needs to be armed with strong altruism enough to overcome lots of difficulties encountered on the road of executing social mission. Second, social entrepreneur needs to be more creative and smarter to make successful innovations on the level of organization to solve the social problems. Third, social entrepreneur ought to equip the entrepreneurial competency with orientation for customer satisfaction in order to sustain social economic organization in the market. This study will give good implications on the related support policy of government and educational programs.