earticle

영어

This study along with research needs that it is important to leverage big data for SMEs in securing viability competitive dimension in Look at this and recognize that local SMEs have big data and big data in the current extent, Bring any effect because the effect of increasing productivity in the production activities of SMEs take advantage of big data come on the path of To evaluate the influence sought to identify the effective utilization of big data to increase SME competitiveness. The results are a higher awareness and Big Data holds the degree of SME employees productive activities and productivity was higher, the higher the higher productivity of small productive activities. And in small businesses to increase the productivity of production activities between perception and Big Data holds a degree had a partial mediating effect. Based on the results of the recent tendency to increase the productivity of SMEs is required and the big data analysis and utilization, In particular, to analyze and leverage big data suggest that the motive may be to create demand in the market.