earticle

영어

Recently, the use of social networks such as Facebook is increasing rapidly among young people. Using social media has positive functions such as expanding human relations, but it is also causing consumer problems. Therefore, it is necessary to study adolescent use of social media and consumer problems. The purpose of this study was to investigate SNS using behavior of adolescents and its consumer problem and find out the differences of SNS using behavior and its consumer problem depending on the type of school (middle and high school students). Main results were as follows. First, the average SNS using frequency of middle school students was 13 times a week and that of high school students was 11 times a week. The average SNS using hours of middle school students was 207 minutes a week and that of high school students was 160 times a week. Cluster Analysis was implemented to find out the type of SNS using behavior . Through analysis three cluster were extracted and named medium user, heavy user, light user respectively depending on the characteristics of each cluster. Second, Factor Analysis was implemented to classify the consumer problem of adolescent in SNS using behavior. Through analysis three factor were extracted and named problem of sexual harassment and pornography (factor I), problem of spreading false information and infringement of the personal information(factor II), problem of abuses and threat in cyber(factor III) respectively depending on the contents of each factor. High school students experienced the problem of sexual harassment and pornography (factor I) and spreading false information and infringement of the personal information (factor II) more than middle school students. But there is no significant difference in the experience of the problem of abuses and threat in cyber(factor III) between middle school and high school students. Third, multi-group path analysis was implemented to investigate if the influence of the variables in path analysis about middle school students is different from that about high school students. Analysis results indicate that the influence of the variables in path ‘household income →SNS using hours’ and 'SNS using frequency →the problemof sexual harassment and pornography (factor I)’ was different between middle school and high school students. The results of this study will be basic data for the improvement of consumer education and related policies on adolescent use of social media.

한국어

최근 Facebook 등 SNS(Social Network Service)이용이 청소년들 사이에서 빠르게 증가하고 있다. SNS 이용은 인간관계 확대 등 긍정적인 기능도 있는 반면에 소비자문제의 원인이 되고 있어 청소년의 SNS 이용행동과 소비자문제에 대한 연구가 필요하다. 이 연구에선 청소년의 SNS 이용행동과 소비자문제를 살펴보고 중ㆍ고등학생여부에 따라 차이가 있는지 살펴 보았다. 첫째, 중학생은 일주일에 평균 SNS를 13번 이용하였고 고등학생은 11번을 이용하였다. 이용시간은 중학생은 207분, 고등학생은 160분이었다. SNS 이용행동과 관련한 소비자 유형을 알아보기 위하여 군집분석을 실시하였고, 군집I: 중간이용자, 군집II: 다량이용자, 군집III: 소량이용자로 명명하였다. 둘째, 청소년의 SNS 소비자문제는 요인I: 성희롱 및 음란물 문제, 요인II: 개인정보 침해 및 허위사실 유포문 제, 요인III: 욕설 및 사이버 협박문제로 분류되었다. 성희롱 및 음란물 문제요인이나 개인정보 침해 및 허위사실 유포문제 요인은 고등학생이 중학생보다 많이 경험하고 있었고, 욕설 및 사이버협박문제 요인은 차이를 보이지 않았다. 셋째, 중학생과 고등학생의 경로 간 영향력에 차이가 있는지 알아보기 위하여 다중집단 경로분석을 하였다. 분 석결과 ‘가계소득 → SNS 이용시간’과 ‘SNS 이용빈도 → 소비자문제 I요인: 성희롱 및 음란물 문제’경로의 경우 중학생과 고등학생의 영향력이 차이를 보였다. 이러한 연구결과는 청소년의 SNS 이용에 대한 소비자교육 및 관련 정책 개선을 위한 기초자료가 될 것이다.