원문정보
초록
영어
The development of information technology changes people's consumption patterns, more and more people are starting to accept online shopping, because E-commerce platform has the advantages of convenience, low price and security. In this paper, the author analyze how e-commerce application will effect on small and medium enterprises, by using the data mining method, result shows that e-commerce platform has significant performance in increasing customer and enhancing the brand awareness, more than 77.67% companies agree that application of e-commerce platform can immediately increase orders. The result of factor analysis shows that information quality and service quality is the key factors that will influence the network platform. Therefore, enterprises should strengthen the application of electronic commerce, at the same time; they should also pay attention to the quality of their own network platform.
목차
1. Introduction
2. Literature Review
2.1. E-commerce in SMEs
2.2. The Influence of E-Commerce on the Enterprise Competitiveness
3. Model Design and Variable
3.1. Data Mining
3.2. Model Design
3.3. Index Analysis
4. Empirical Analysis
4.1. Questionnaire Survey
4.2. Reliability Analysis
4.3. Exploratory Factor Analysis
4.3. Confirmatory Factor Analysis
5. Conclusion
References