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영어

The purpose of this study is to examine the concepts of tourism and integrated resorts preferred by Chinese as Chinese form over 60% of foreign tourists to Korea and measure the importance of casino operation perceived by Chinese based on the details of integrated resorts’ casino operation developed by Lee Chung-gi Kim‧Nam-hyeon(2015)’s research. Also, through comparison with the results found in Lee Chung-gi Kim‧Nam-hyeon (2015)’s research targeting experts, this author analyzes the importance of integrated resorts’ casino operation actually preferred by Chinese using mean values. Based on the analysis, this study has gained following results: First, regarding the concept of tourism in Korea and atmosphere preferred by Chinese, natural factors like landscape or clean environment are preferred the most, and also, about the atmosphere preferred, naturalness is preferred the most. Second, about the concepts of integrated resort development they prefer, theme parks, marine sports, and experience–orientedness received high points; meanwhile, casino-based integrated resorts gained low points. Third, regarding the choice attributes of casino-based integrated resorts, safety and security, for instance, whether they can be safe in them or their private information can be protected, are regarded to be the most important. Next, they consider their social responsibility like lawful management, ethical management, or charity activity importantly, too. Also, they think responsible gambling should be induced through such things as setting up a betting limit, encouraging sound games, preventing gambling addiction, and providing healing information. Fourth, about the choice attributes of casino-based integrated resorts, the attributes regarded important by Chinese and by experts are different. Among the areas of responsible management, Chinese regard safety and security the most important, but among the areas of casino service and marketing, experts think customer management and attraction, for example, continuous customer management and VIP customers’ attraction most importantly. Accordingly, about developing integrated resorts, we should develop a theme park-type integrated resort with the sea as its themes assuming that nature-friendly resort development is needed with a focus on sustainable development. Also, about operating casinos, we need to pay attention to safety and security while carrying on marketing.