earticle

영어

This research has analyzed the influences of e-service quality of airline's website on e-brand image and behavioral intentions. The study method was to conduct a online survey targeting the various tourist. The empirical survey was conducted between May 1 and May 13, 2016, and 253 valid questionnaires were analyzed. As an analysis method was conducted to verify a analysis of frequency, correlation analysis, factor analysis, a linear regression analysis and study model hypotheses. The study results showed that first, e-service quality was divided into Informative, Reliability, Reactive, Interactive and Usage simplicity according to the literature review. Analysis showed that e-service quality has effect on e-brand Image accordingly. Secondly, e-brand image has effects behavioral intentions. The findings has significant implications for airline the e-service quality and academic researchers. This research has several implications such as airline requires what kind of online strategies focused on in order to predict passenger's behavioral intentions.