원문정보
The Effects of Education Service Quality on Education Satisfaction and Career Preparation Behavior : Focused on the Differences between Airline Services and Cruise Services Majors
초록
영어
Tourism is a labor-intensive industry based on human resources that offers intangible services to customers, and therefore, it is vital for universities to foster and produce capable people and deploy them in the field. Many universities with the goal of fostering such talented minds educate and train students with multilateral education programs and techniques. Recognizing the importance of quality education at schools in fostering capable people for the tourism industry, this study aims to contribute to more effective university education by examining the factors that comprise education service quality, and the recognition of students and importance of each factor. In order to assist the curriculum planning and operation of departments training stewards and stewardesses on cruise ships, a promising sector in the tourism industry, this study undertook a comparative analysis with the airline services department. The proposed research model is tested via a survey of 200 students majoring in airline and cruise services. The results of this study confirmed that education service quality has a positive influence on education satisfaction, and students satisfied with education services shows more active willingness to prepare for their career paths and taking action. This study suggests universities must reinforce administration, programs, and environment, together with the role of the faculty, in order to foster capable people who can offer differentiated tourism services in Korea.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 교육서비스품질
2. 교육만족도
3. 진로준비행동
Ⅲ. 연구설계
1. 연구모형과 가설의 설정
2. 측정변수 및 설문지 구성
3. 표본의 선정 및 분석방법
Ⅳ. 분석결과
1. 응답자의 인구통계학적 특성
2. 측정변수의 요인분석 및 신뢰성 검정
3. 상관관계 분석
4. 가설검증
Ⅴ. 결론
참고문헌