원문정보
초록
영어
The year of 2010 witnessed the rapid development of a new purchasing model—online group buying. The rise of this group purchasing model is originally contributed by the successful operation of an American group purchasing website named Groupon. Groupon’ s successful group purchasing mode set off the upsurge of starting business among people around the world and was widely imitated. However, group purchasing websites in China have not achieved so much reputational and financial success as those in foreign countries, which mainly results from the emerge of a huge flock of group purchasing websites of varied qualities and the serious homogeneous phenomenon it brought about, thus exerting a bad influence on satisfaction of customer and the healthy development or group purchasing market as a whole.
목차
서론
이론적 배경
신뢰
고객만족
서비스품질과 신뢰의 관계
서비스품질과 고객만족의 관계
웹 사이트 서비스품질
물류 서비스품질
상품속성
연구방법
연구모형
연구가설
연구결론