earticle

영어

Mobile commerce (M-commerce) have provided tourists with opportunities of reserving and purchasing air tickets, hotel rooms and package tour programs at anywhere and anytime with their smartphone. These convenience enables tourists to make a reservation or purchase more impulsively and less consideration, however paradoxically, to easily cancel their reservation or purchase. Because of perishability of tourism product and service, cancellation causes loss of revenue. Therefore, this study collected secondary data from travel agency and attempted to find out antecedents of cancellation. The results provide theoretical and practical implications.