원문정보
초록
영어
This paper considers two kinds of heterogeneous products and establishes the supplier’s and the manufacturer's dynamic game models under flexible price strategy and price commitment strategy respectively. The equilibrium solution and the optimal expected profits of supply chain members are obtained by using backward induction. By comparing the equilibrium solution under two different strategies, the impact of price commitment strategy provided by the manufacturer on the innovation, order quantity, and the wholesale price of the supplier is analyzed, and the impact of transmuting degrees of products and efficiency of innovation on price strategy is analyzed. Meanwhile, by comparing the supply chain members’ optimal expected profits under two different strategies, the impact of price commitment strategy provided by the manufacturer on the profits of manufacturer, supplier and the whole supply chain is analyzed. On this basis, a risk compensation strategy is designed, and it is verified that the compensation strategy can guarantee the supply chain members to achieve a win-win situation.
목차
1. Introduction
2. Problem Description and Assumptions
3. Price Commitment Strategy
3.1. Price Commitment Model
3.2. Comparison and Contrast of the Two Strategy
4. Numerical Examples
5. Conclusion
References