earticle

영어

IT capability based on RBV cannot provide firms with durative competitive advantage. IT capability consists of basic IT capability and critical IT capability. Meaning alignment of IT capability is that firm will select optimal basic IT capability compatibility according to difference of critical IT capability between two firms. This paper used Stackelberg model to research alignment of IT capability factors based on consumer theory. When difference of critical IT capability between firms is significant, the incumbent firm should control compatibility of basic IT capability, which enable him to achieve differentiation competitive advantage; when difference of critical IT capability between firms is insignificant, incumbent firm should open IT criterion absolutely, which can increase consumers’ anticipation to achieve installed-base for technological innovation. Two kinds of competitive can transform each other, which enable competitive advantage to be persistence and dynamic.