earticle

영어

Based on the Shanghai cruise industry research, this cruise industry chain has problems with balance. Game theory was used and imbalance mainly due to lack of shipbuilding enterprises and proprietary cruises, and also because foreign cruise companies dominate Shanghai cruise industry chain. Learning from the successful experience of foreign cruise homeports’ development, the paper considers transferring the chain’s dominant right to the port enterprise gradually. Using Shapley Model to solve benefits distribution of cruise industry chain dominated by port companies. The profits distribution ratio of cruise companies, port companies and service supporting enterprises is13/48:47/96:23/96. Nash Model was also used to study the benefits distribution of industry chain whose member companies are equal. Modeling results show that Shapley Model corresponds with the requirements of benefit maximization. Finally, a validation analysis was done and proved that only the cruise industry chain leaded by homeport that can maximize the economic benefits.