원문정보
보안공학연구지원센터(IJSEIA)
International Journal of Software Engineering and Its Applications
Vol.10 No.10
2016.10
pp.177-188
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
The purpose of this study is to examine the influence of SNS information service quality on reuse intention. Reliability and interaction are selected as moderating variables in order to understand more about the influence of the independent variables of the four factors - responsiveness, ease of use, usefulness, and interest - on the dependent variable of reuse intention. The results of analysis of the 331 responses showed that two of the four SNS information service quality factors had a significant impact on the reuse intention of users; ease of use and interest. It was also found that interaction and reliability had a significant moderating effect on the relationship between ease of use and reuse intention
목차
Abstract
1. Introduction
2. Literature Review
2.1. Service Quality Components of Online Travel & Tourism Related Services
2.2. Social Network Service in Travel & Tourism
2.3. Moderating Effect of Reliability and Interaction
3. Research Methods
3.1. Collecting and Analyzing the Data
3.2. Research Model and Hypotheses
3.2. Participants
4. Results
4.1. Factor Analysis
4.2. Regression Analysis
5. Concluding Remarks
References
1. Introduction
2. Literature Review
2.1. Service Quality Components of Online Travel & Tourism Related Services
2.2. Social Network Service in Travel & Tourism
2.3. Moderating Effect of Reliability and Interaction
3. Research Methods
3.1. Collecting and Analyzing the Data
3.2. Research Model and Hypotheses
3.2. Participants
4. Results
4.1. Factor Analysis
4.2. Regression Analysis
5. Concluding Remarks
References
저자정보
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