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논문검색

Marketing Applications of Big Data and Visual Analytics in Neonatal Intensive Care Units in Korea and Beyond

초록

영어

This plan explores the marketing potential for the use of Big Data along with visual analytics in neonatal intensive care units. The goal of this technology is to provide more efficient and streamlined data collection and display methods for an extremely vulnerable segment of the population. The applicability of this technology is explored through various business models which address the short, medium, and long term marketing goals, such as SWOT, TOWS, and a Strategic Road Map. The results provide strong support for potential market application in Korea as well as abroad.

목차

Abstract
 1. Definition of Big Data and Visual Analytics
 2. Reasons for Visual Analytics and Big Data in NICU
 3. Short Term Marketing Strategy (Years 0-5)
 4. Mid-Term Strategy (Years 5-10)
 5. Long Term Strategy (Years 10 and Beyond)
 6. Marketing Methods Applied and Summary of Objectives and Principles
 7. Conclusions and Future Strategies
 References

저자정보

  • HyoJung Kim Department of IT Policy and Management, Soongsil Univ, Seoul, Korea
  • SooYeop Kim Department of IT Policy and Management, Soongsil Univ, Seoul, Korea
  • Hongjae Lee Department of IT Policy and Management, Soongsil Univ, Seoul, Korea
  • Michael Cardinale Department of Technological Systems Management, The SUNY at Stony Brook
  • SeungJoo Choi Graduate School of Software, Soongsil University, eoul, Korea
  • Yongtae Shin Professor, Graduate School of Software, Soongsil University, Seoul, Korea
  • Jong-Bae Kim Professor, Graduate School of Software, Soongsil University, Seoul, Korea

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