earticle

영어

This study selected as a case the filming location for 'King of Baking, Kim Takgu‘, which is located in Suammgol, Chengju city, to which many visitors still came as of 2014, 4 years after it was televised with implementing a place marketing plan, and made an exploratory analysis of formation and change of sense of place, and compared the current and past visitors' characteristics. When reviewing the results, first, there were considerable numbers of family visitors such as couples and relatives in 2011. However, the survey showed that visitors in a family unit remarkably decreased and visits together with friends increased at the time of the survey in 2014. Second, the tendency of visits from all parts of the country in 2011 changed to that of visits from considerably narrow regions of Chungcheong provinces and Cheongju city. Third, among spaces which ’Suammgol‘ consists of, it was shown that the frequency of visits to the film location was low, and the frequency of recognizing it as a space to be satisfied with, to revisit, and to invite other people to visit was low.