원문정보
초록
영어
C2C-to-B2C transformation, as the inevitable development trend of the Chinese e-commerce, involves many uncertain indexes. The Paper adopts the quantitative and qualitative method to build the index system of the C2C-to-B2C transformation, confirms indexes playing the role in the transformation, and sorts out evaluation factor set and judgement set. And the Paper ensure the weight of evaluation factors by the analytic hierarchy process, confirms the membership degree of indexes to the judgement set baseed on the questionnaire survey, build the single-factor fuzzy judgement to do the comprehensive fuzzy judgement and analysis for each index, and then supply a constructive and instructive way for the transformation-seeking and in-transformation e-commerce.
목차
1. Introduction
2. Design of C2C-to-B2C Transformation Index System
2.1. Principle on Building Model Index System
2.2. Design of Transformation Index System
3. Model Building of C2C-to-B2C Transformation
3.1. Fuzzy Comprehensive Evaluation Method
3.2. Confirm Evaluation Factor Set
3.3. Build Judgement Set
3.4. Confirm the Weight of Judgement Factor
3.5. Single-Factor Fuzzy Evaluation
3.6. Comprehensive Fuzzy Judgement
4. Model Analysis and Suggestions of the C2C-to-B2C Transformation
4.1. Model Analysis of the C2C-to-B2C Transformation
4.2. Suggestion on Promoting C2C-to-B2C Transformation
5. Conclusion
References