원문정보
초록
영어
In the rapid development of big data, the platform-based trend of Micro-blog, Wechat, Fetion, Wing talk and other social media is obvious. The instant interaction between client and website is realized; the social attributes are becoming more and more stable; the commercialization attributes as a marketing platform and the social attributes as the media are also significantly enhanced. The influence of the whole field of media marketing and even the whole information industry is growing gradually. In the marketing process of social media, whether when it comes to the marketing with event or the marketing with content, a wave of using the large data is prominent. In the big trend of rapid development of big data marketing and social media marketing, the marketing concept, marketing methods and evaluation of the results of enterprises begin to change. Social media marketing based on big data has subverted the traditional way of transmission for Internet advertising and it has become the new trend of enterprise marketing.
목차
1. Introduction
2. Big Data has Brought Marketing Changes for Social Media
3. Big Data Leads the Precise Marketing of Social Media
3.1. System General
3.1. It is Possible to Precisely Predict the Consumption Behavior
3.2. The Marketing Strategy is Continuously Optimized
3.3. Marketing becomes more Personalized
4. Case Analyses of Social Media Marketing and Big Data Marketing
4.1. Marketing Case on Social Media by “Xiaomi”
4.2. Micro-blog Marketing Case of “Huang Taiji”
5. Conclusions
References