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This study was conducted to provide a basis for oral health education programs and ongoing oral care methods. Developed to investigate the relevance of whether any selected some local traditional market traders 387 people targeted oral health behavior and subjective oral health. To obtain a result of the analysis are as follows. 1. As for subjective oral health awareness, 37.0 percent replied they were in bad oral health when they were asked about self-rated oral health status. Regarding oral health concern, 62.5 percent answered they were sort of concerned about oral health. Importance of oral health, 87.0 percent answered they were sort of Importance about oral health. 2. As for Subjective Awareness by sociodemographic characteristics, there were statistically significant differences according to gender, number in families, business period.. 3. As for Subjective Awareness according to practice behavior of oral health were statistically significant differences according to not brushing after lunch(42.5%), unlicensed medical practice experience(54.7%). They were replied ‘bad’ oral health. 4. As for Regarding oral health concern according to practice behavior of oral health were statistically significant differences according to visiting a dental clinic for the last year(67.5%), experience of scaling(69.8%), unlicensed medical practice(76.4%). They were replied ‘concern’ oral health. 5. As for Importance of oral health according to practice behavior of oral health were statistically significant differences according to experience of scaling(96.3%), health examination(94.6%). They were replied ‘Importance’ oral health. 6. According to the regression analysis results of the factors related to between subjective oral health awareness and practice behavior of oral health, there was statistical significance. There were statistically significant differences in subjective oral health awareness according to not brushing after lunch(β=-0.147) and unlicensed medical practice experience(β=-0.127). There were statistically significant differences in Regarding oral health concern according to male(β =-0.120), visiting a dental clinic for the last year(β=-0.110) and experience of scaling(β=-0.149). There were statistically significant differences in Importance of oral health according to male(β =-0.142), experience of scaling(β=-0.146). In conclusion, taking into account the factors related to whether or not the health of subjective oral of community oral health business plan when adult, ongoing health management method of oral health education program of the oral cavity that is customized to the population or individual basis We think that there is a need of development.