원문정보
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
The shaping of regional plant landscape(RPL for short) brand will promote the formation of regional brand image as well as conduct the brand planning and design of plant landscape. RPL is based on sustainability and developmental value, and takes the shaping methods of overall planning, inheritance optimization, abstract induction, continuation of the context, implanted marketing, culture cultivated, the formation of the system and perfect matching, making an effective and organic combination of the designation and orientation of RPL and regional brand mechanism, thus will create a new developmental pattern.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Researches into the Brand Plasticity of RPL
1. Brief introduction to concepts concerned
2. Researches in certain fields
Ⅲ. The Brand Plasticity of RPL
1. The Value Effect of RPL
2. The Application of PPL
3. The Brand Shaping of RPL
4. Models to Shape RPL Brand
Ⅳ. Conclusion
Ⅴ. References
Ⅰ. Introduction
Ⅱ. Researches into the Brand Plasticity of RPL
1. Brief introduction to concepts concerned
2. Researches in certain fields
Ⅲ. The Brand Plasticity of RPL
1. The Value Effect of RPL
2. The Application of PPL
3. The Brand Shaping of RPL
4. Models to Shape RPL Brand
Ⅳ. Conclusion
Ⅴ. References
저자정보
참고문헌
자료제공 : 네이버학술정보