원문정보
Franchise Contract Management Performance by Supervisor Type : A Case of ‘Ganiyeok’
초록
영어
As franchise industry has grown, the role of a supervisor who is a contact point between franchisor and franchisees has become more vital to success of the business. This research, focusing on his/her specific role, explores communication type, leadership type, and followership type of the supervisor in relations with the organization, franchisor, and franchisees, respectively. Furthermore, we compared performance of franchises by the three types above through the franchise contract management leverage (FCML) which reflects business performance both qualitatively and quantitatively. According to the analysis on supervisors of a franchise business, ‘Ganiyeok’, the majority of supervisors’ communication type were either supportive style or directive style. For the leadership type, team-type and impoverished-type leaders were the majority, while effective or passive followership appeared highest in followership type. In addition, supportive supervisors in communication style, team-type supervisors in leadership style, and effective supervisors in followership had highest FCML, while reflective and directive styles, impoverished style, and passive style had lowest FCML. Primary goal of a franchise business is stable profit generation. This study not only examined what characteristics supervisors need and which style is insufficient, but also proposed tailored solutions for each style. Thus, we confirmed that debates on franchise can be approached in perspective of both communication and business, and we further suggest diverse approaches on future franchise business.
목차
Ⅰ. 서론
Ⅱ. 이론적 논의 및 연구문제
1. 슈퍼바이저와 중간관리자
2. 슈퍼바이저의 커뮤니케이션 역할과 역량
3. 프랜차이즈 계약관리 레버리지(FCML)을 통한 프랜차이즈 기업성과 평가
Ⅲ. 연구방법
1. 분석 대상 및 자료 수집
2. 측정 문항 신뢰도 검증
Ⅳ. 연구결과
1. ‘간이역’ 슈퍼바이저의 커뮤니케이션, 리더십, 팔로어십 유형
2. ‘간이역’ 슈퍼바이저의 커뮤니케이션, 리더십, 팔로어십 유형에 따른 프랜차이즈 계약관리 레버리지
Ⅴ. 결론
참고문헌