earticle

영어

Outdoor advertising, one of the key elements constituting a view of the urban area, has a characteristic of changes over time. This study examines what changes have happened in the urban landscape by noting the impact of the outdoor advertizing on the city landscape and analyzing changes in the outdoor advertising. The Jeju city, one of the typical tourist cities in Korea, is an area enough appropriate to look into the landscape changes thanks to its booming tourism industry. Three major commercial areas of the Jeju city, Sicheongap, Jewonsageori and Chilseongtong, were chosen as targets for the analysis of their landscape changes. This research result reveals that Jewonsageori shows the biggest changes in the landscape among the three analysis areas.