원문정보
초록
영어
This study examined the effect of the individual conformity-interpersonal value on guanxi building behavior by focusing on the mediating role of mental accounting non-fungibility effect and the moderating role of frustration. The results of analyzing 291 cases from five provinces in the People’s Republic of China showed that conformity–interpersonal value was positively related to guanxi building behavior. In addition, non-fungibility of mental accounting mediated the main effect of conformity–interpersonal value on guanxi building behavior, while frustration moderated the negative relationship between conformity-interpersonal value and mental accounting non-fungibility effect such that the relationship was stronger among low frustration individuals than among high ones.
목차
1. Introduction
2. Theory and Hypothesis
2.1. Conformity–interpersonal Value and Guanxi Building Behavior
2.2. The Mediating Role of Mental Accounting Non-Fungibility Effect
2.3. The Moderating Role of Frustration
3. Methods
3.1 Samples and Procedure
3.2. Measures
4. Results
4.1. Confirmatory Factor Analysis
4.2. Descriptive Statistics and Correlations
4.3. Tests of Hypotheses
5. Discussion and Conclusion
Acknowledgements
References