원문정보
The Impact of Internal marketing on Job Stress and Job satisfaction : The Moderating Effect of Social support
초록
영어
The purposes of this study is to analyze factors such as employees internal marketing, job stress that affect the job satisfaction, and to understand how the various elements composed of each variable affect, the moderating effect of social support on the relationship between internal marketing and job stress. For an analysis of data, questionnaire survey was carried out to hotel service encounter workers. Total 300 sheets were sued for an empirical analysis with SPSS 21.0 and hierarchic moderated regression analysis. The study findings are summarized below. First, the internal marketing had significant negative correlation with job stress except reward factor. Second, moderating effect of social support was also influence between internal marketing and job stress. And the job stress have a significant negative correlation with job satisfaction. Conclusions of this study suggest that influence factors for future study enhancing internal marketing would lead the positive changes in job stress and job satisfaction.
목차
I. 서론
II. 이론적 배경
1. 내부마케팅
2. 직무스트레스
3. 사회적 지원
4. 직무만족
III. 연구설계
1. 연구모형 및 가설 설정
2. 변수의 조작적 정의 및 측정변수
IV. 분석결과
1. 조사방법 및 인구통계학적 특성
2. 조사척도의 탐색적 요인분석 및 신뢰도 분석
3. 주요 변인의 기술통계 및 상관관계분석
4. 가설검증
V. 결론
참고문헌