earticle

영어

The rise of globalization and market liberalization are changing the face of market competitiveness significantly. The appearance of modern technology in business processes has intensified the competition and put forth new challenges for service providing companies. To cope up with changing scenarios, companies are shifting their attention on retaining the existing customers rather hiring new ones. This is more cost effective and requires lesser resource as well. The phenomenon of abandoning the company by a customer is known as churn and in this context, anticipating the customer's intention to churn is called churn prediction. Data Mining and machine learning techniques, as applied to customer behavior and usage information, can assist the churn management processes. This paper used customer usage and related information from a telecom service provider to analyze churn in telecom industry. The decision trees and its ensembles, Random Forest and Gradient Boosted trees are used as underlying statistical machine learning models for building the binary churn classifier. The implementation part has been done using apache spark which is state of the art unified data analysis framework for machine learning and data mining. In order to achieve better and efficient results, the grid based hyper-parameter optimization is applied.