원문정보
초록
영어
With the remarkable development of digital technology, wireless communication, and smartphone device, there have been made various transformations in a wide range of technology. In addition, various service platforms appear as well, which gradually lead to the interest in digital content and portal sites as an open cooperative platform. However, practical use of digital contents has not well produced profits by using its strength properly so far. Thus, I investigated the impact of usage way of open cooperative platform as an example of successful case. For this purpose, I established Webtoon characteristic and the open cooperative factor as independent variables. I set and analyzed the participation of cooperative creation activity and user’s satisfaction as parameter to show the greater impact of elements by establishing user’ intention as an independent variable by applying various digital contents.
목차
1. Introduction
2. Literature Review
2.1. Digital Contents
2.2. Webtoon
2.3. Collective Intelligence
2.4. Open Collaboration
3. Research Model and Hypothesis
3.1. Research Model
3.2 Hypothesis
3.3. Variable Framing Up Definition
4. Data Analysis
4.1. Demographic Data
4.2. Exploratory Factor Analysis
4.3. Confirmatory Factor Analysis
4.4. Hypothesis Test
5. Conclusion
References