원문정보
브랜드충성도 구축에 있어 온-오프라인 브랜드 커뮤니티의 상호작용적 역할
피인용수 : 0건 (자료제공 : 네이버학술정보)
목차
Abstract
I. Introduction
II. RESEARCH BACKGROUND
III. RESEARCH HYPOTHESES
1. Online Brand Community Experience
2. Online Brand Community Engagement
3. Consumer to Consumer lnteractivitY
4. Brand Community Loyalty and Brand Loyalty
5. Brand Relationships and Identification
IV. Research Method
1. Sampling and Data Collection
2. Development of Measures and Results of Factor Analysis
3. Analysis of research results
V. Conclusion
REFERENCES
국문요약
I. Introduction
II. RESEARCH BACKGROUND
III. RESEARCH HYPOTHESES
1. Online Brand Community Experience
2. Online Brand Community Engagement
3. Consumer to Consumer lnteractivitY
4. Brand Community Loyalty and Brand Loyalty
5. Brand Relationships and Identification
IV. Research Method
1. Sampling and Data Collection
2. Development of Measures and Results of Factor Analysis
3. Analysis of research results
V. Conclusion
REFERENCES
국문요약
키워드
저자정보
참고문헌
자료제공 : 네이버학술정보