원문정보
은유광고의 제품특성과 이해도에 따른 차별적 효과에 관한 연구
피인용수 : 0건 (자료제공 : 네이버학술정보)
목차
Abstract
I . Introduction
II. Theoretical Backgraund and Hypotheses
1. Metaphors in Advertisements
2. Metaphors in Advertisement by Product Types
3. Comprehension of Metaphoric Advertisement
4. Research Model
IV. Method
1. Subjects and Design
2. Stimulus Materials and Manipulation check
3. Procedure
4. Variables
V. Analysis and Results
1. Reliabilitv
2. Results
VI. Discussion and Implications
VII. Limitations and Future Research
References
요약
I . Introduction
II. Theoretical Backgraund and Hypotheses
1. Metaphors in Advertisements
2. Metaphors in Advertisement by Product Types
3. Comprehension of Metaphoric Advertisement
4. Research Model
IV. Method
1. Subjects and Design
2. Stimulus Materials and Manipulation check
3. Procedure
4. Variables
V. Analysis and Results
1. Reliabilitv
2. Results
VI. Discussion and Implications
VII. Limitations and Future Research
References
요약
키워드
저자정보
참고문헌
자료제공 : 네이버학술정보