원문정보
온라인쿠폰에 대한 소비자 인식 형성 경로의 국가간 비교 연구
피인용수 : 0건 (자료제공 : 네이버학술정보)
목차
Abstract
I. Introduction
II. Literature Review
2.1 Couponing Behavior and Environmental Changes
2.2 Cross-National Differences in Coupon Use: The Cases of Korea and the U.S.
2.3 Theoretical Perspectives of Couponing Behavior in Cyberspace
III. Method
3.1 Sampling
3.2 Measurement
IV. Results
V. Discussion
5.1 Summary and Interpretations of Findings
5.2 Theoretical and Managerial Implications
5.3 Study Limitations and Suggestions for Future Research
References
요약
I. Introduction
II. Literature Review
2.1 Couponing Behavior and Environmental Changes
2.2 Cross-National Differences in Coupon Use: The Cases of Korea and the U.S.
2.3 Theoretical Perspectives of Couponing Behavior in Cyberspace
III. Method
3.1 Sampling
3.2 Measurement
IV. Results
V. Discussion
5.1 Summary and Interpretations of Findings
5.2 Theoretical and Managerial Implications
5.3 Study Limitations and Suggestions for Future Research
References
요약
키워드
저자정보
참고문헌
자료제공 : 네이버학술정보