원문정보
비교 문화적 관점에서의 비교광고의 효과에 대한 연구
피인용수 : 0건 (자료제공 : 네이버학술정보)
목차
Abstract
I. Introduction
II. Relevant Prior Literature
2.1 Difference in systems of thought between Westerners and East Asians
III. Research Design
3. 1 General Approach
3.2 Sample
3.3 Procedure and Materials
3.4 Scales
IV. Results
4.1 Main Analysis
4.2 Discussion
4.3 Implications for theory
4.4 Implications for practice
4.5 Implications for further research
Reference
요약
I. Introduction
II. Relevant Prior Literature
2.1 Difference in systems of thought between Westerners and East Asians
III. Research Design
3. 1 General Approach
3.2 Sample
3.3 Procedure and Materials
3.4 Scales
IV. Results
4.1 Main Analysis
4.2 Discussion
4.3 Implications for theory
4.4 Implications for practice
4.5 Implications for further research
Reference
요약
키워드
저자정보
참고문헌
자료제공 : 네이버학술정보