원문정보
온라인 쇼핑몰 신뢰형성 모형 - 사회적 실재감을 중심으로 -
피인용수 : 0건 (자료제공 : 네이버학술정보)
목차
Abstract
I. Introduction
II. Theoretical background
1. Nature of trust
2. Online trust
3. Antecedents of online trust
4. Social presence and its antecedents
III. Research hypotheses
1. Customization and Social presence
2. Responsiveness and social presence
3. Support for virtual community and socialpresence
4. Social presence and trust
IV. Methodology and Results
1. Methodology
2. Results
V. Conclusion
References
요약
I. Introduction
II. Theoretical background
1. Nature of trust
2. Online trust
3. Antecedents of online trust
4. Social presence and its antecedents
III. Research hypotheses
1. Customization and Social presence
2. Responsiveness and social presence
3. Support for virtual community and socialpresence
4. Social presence and trust
IV. Methodology and Results
1. Methodology
2. Results
V. Conclusion
References
요약
키워드
저자정보
참고문헌
자료제공 : 네이버학술정보
- 1ragon, Steven R, (2003) Creating Social Presence in Online Environments,
- 2Argo, J. J, (2005) The Influence of a Mere Social in a Retail Context,
- 3Balasubramanian, Sridhar, (2001) The Economic Leverage of the Virtual Community,
- 4Bearden, (1982183-94) “Reference Group Influence on Product and Brand Purchase Decisions ” Journal of Consumer Research,
- 5Biocca, F, (1997) Cyborg’s Dilemma: Embodiment in Virtual Environments,
- 6Blau, (1964) Exchange and Power in Social Life,
- 7Toward Understanding and Measuring Conditions of Trust: Evolution of a Conditions of Trust Inventory네이버 원문 이동
- 8Self-focusing effects of dispositional self-consciousness, mirror presence, and audience presence.네이버 원문 이동
- 9Champy, James, (1996) The Rise of Electronic Communities,
- 10Childers, (1992198-211) “The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions ” Journal of Consumer Research,