원문정보
브랜드와 비 브랜드의 제품 및 서비스의 가격할인 역치수준과 포화점 연구
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목차
Abstract
I. RESEARCH ISSUE
II . RELEVANT LITERATURE
2.1 Different discounting practices
2.2 Perceived quality
2.3 Products and services
2.4 Branding and price discounts
III. RESEARCH METHOD
3.1 General design
3.2 Sample
3.3 Products and services
3.4 Questionnaire and procedure
IV. RESULTS
4.1 Reliability issues
4.2 Calculation of perceived discount
4.3 Perceived discount
4.4 Price threshold and saturation point for price discounts
4.5 Branded products versus unbranded
4.6 Branded and unbranded services
4.7 Perceived quality
4.8 Supplementary analysis
V. DISCUSSION
5.1 Summary
5.2 Implications for practice
5.3 Implications for theory
REFERENCES
요약
I. RESEARCH ISSUE
II . RELEVANT LITERATURE
2.1 Different discounting practices
2.2 Perceived quality
2.3 Products and services
2.4 Branding and price discounts
III. RESEARCH METHOD
3.1 General design
3.2 Sample
3.3 Products and services
3.4 Questionnaire and procedure
IV. RESULTS
4.1 Reliability issues
4.2 Calculation of perceived discount
4.3 Perceived discount
4.4 Price threshold and saturation point for price discounts
4.5 Branded products versus unbranded
4.6 Branded and unbranded services
4.7 Perceived quality
4.8 Supplementary analysis
V. DISCUSSION
5.1 Summary
5.2 Implications for practice
5.3 Implications for theory
REFERENCES
요약
저자정보
참고문헌
자료제공 : 네이버학술정보