A Case Study On The Leading Canadian Electronic Business Company With The Marketing Approach

Eui Burm Park; Robert Warren; Walter S. Good

A Case Study On The Leading Canadian Electronic Business Company With The Marketing Approach

원문정보

캐나다 e-비즈니스 선도기업 국립철도회사(CN)에 대한 마케팅시각의 사례연구

Eui Burm Park, Robert Warren, Walter S. Good

한국마케팅관리학회 마케팅관리연구 Vol. 7 No. 3 2002.09 pp.177-200

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Abstract
I . Introduction
II. The situation ofrailway industry
  1. The status of North Americanrailway industry
  2. Assessment of the NorthAmerican trucking industry
  3. Rising importance of cross-border trade
  4. Service factors from the customer's perspective
  5. Rising use of technology in the railway service industry
III. CN Railway Company
  1. CN: North Americas Railroad
  2. Seamless Management-Faster.Reliable, Easier, Competitive
  3. Customer Support Centre-Facility. High Tech
  4. eBusiness-Seven Steps
IV. Concluding Comments
References
국문초록

저자정보

Eui Burm Park 박의범. Professor, College of Business Administration, Kangwon Natimal University, Korea
Robert Warren Director of Asper Cmtre for Entrepreneurship, University of Manitoba, Canada
Walter S. Good Professor, Asper School of Business, University of Manitoba, Canada

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