원문정보
미국 TV 홈쇼핑에서의 지각위험 요소에 관한 연구: 의류구매자와 비의류구매자의 비교 연구
피인용수 : 0건 (자료제공 : 네이버학술정보)
목차
I . Introduction
II. Literature Review
1. Television Shopping Channel &Apparel
2. Perceived Risks & Apparel
III. Method
1. Sample
2. Instrument
3. Data Analysis
IV. Results
1. Shopper Category
2. Perceived Risks
V. Discussion
VI. Conclusions and Implications
References
국문초록
II. Literature Review
1. Television Shopping Channel &Apparel
2. Perceived Risks & Apparel
III. Method
1. Sample
2. Instrument
3. Data Analysis
IV. Results
1. Shopper Category
2. Perceived Risks
V. Discussion
VI. Conclusions and Implications
References
국문초록
저자정보
참고문헌
자료제공 : 네이버학술정보