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Marketing Expenditure, Strategy, and Performance of Firms in Strategic Alliance : The Case of the New Materials Industry

목차

I. Introduction
 II. Strategic Alliance
 III. Taxonomic Approach
 IV. Marketing Expenditure
 V. Methodology
 VI. Results
 Vll. Conclusion
 Bibliography
 Abstract

저자정보

  • Jin Han Kim Professor, College of Business, Taegu University
  • Song Kun Lee Professor, College of Business, Taegu University
  • Kwan Hee Park Professor, College of Business, Taegu University
  • Kyung Tae Jon Professor, School of lntemational Commerce, K잉 Myung University
  • Sang Hyung Ahn Professor, College of Bussiness, Seoul National University

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