earticle

영어

This paper discusses three major issues concerning transcreation. First and foremost, the term transcreation and the conceptual elements thereof are identified from three sources of data, namely transcreation service providers (business), transcreators (translators), and translation scholars (academia). Second, potential implications of advances in translation technology, especially in automatic machine translation, are explored in terms of transcreation vs translation. Third, the rationale for and implications of introducing transcreator education are discussed in detail, considering the direction in which the translation ecosystem is changing.