earticle

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The name in the lives sensitively reflects on periodical, social, and culturalinfluences that are appropriate as an object of diachronic, synchronic, and linguisticstudy. This study examines various linguistic words by research of their names. The names of Korean and Japanese consider as linguistic aspects: the initiative ofproducts recently have changed to consumers, developed importance of the brandnamethroughout symbolism and worth of products. The brand-name is available to communicate between products and consumersand influences on an image of products and psychological satisfaction of consumers. It becomes an important role to determine attempt of products. In this case, the imageof products through the brand-name is highly able to determine from constitutewords of the brand name, thus, this study considers importance and influence ofthem and approaches on linguistic aspects. The brand-name of various products in this study classifies high involvementto low involvement’s products, analyzing high involvement : apartment houses andautomobiles and low involvement: confectioneries and cigarettes. Especially each of product’s brand-names analyzed those common words thatdiversely interoperated in symbolic aspects. Linguistic elements can be explainedworth, criticism, and hope, analyzing emphasized value of products that arrangedand analyzed those words. Sensuous element is one of way which uses commonlyto express symbolic and linguistic elements, stimulated visual, auditory, andsynaesthetic brand-name.