earticle

영어

Local governments are recently developing local characters by using tangible and intangible resources representing their region in order to invigorate and promote local tourism. Local characters as well as a variety of character images act as a representative means of promotion. The present study is intended to suggest the application of color code technology to local characters in order to maximize visual effects of the existing local characters. The study will start with an introduction of current development situation of local characters and their application cases, and then suggest practical ways to take advantage of local character images based on the features of color codes and the cases of use.