earticle

영어

Because the islands and ocean-related historical and cultural resources are distinctive and exotic, so they can provide very fascinating tourism activities and experiences. Chinese Chishan Fahua Temple in Shidao, Weihai city, Shandong province, China is sole temple that affiliated with Korea, China and Japan. Because it is very attractive to these three countries’ tourists, so it created Chishan scenic with a will in 2005. This study is based on the current construction of Chinese Chishan Fahua Temple and the Chishan scenic, and analyzes the 2006～2014 years reception of tourists and the numbers of income, then constructs the evaluation index system and model, to assess the Chishan Fahua Temple potential on developing high level tourism product, on the basis of expert investigation, calculates that the development potential evaluation value is 3.71 points, belongings to the large class, but will be subject to the obvious constraints, such as visibility, talent support and other conditions, and the current market competition pressure has been relatively large. Therefore under the analysis of the outstanding problems exists in the Chishan Fahua Temple tourism development, from digging the resource potential, adopting multi-channel marketing approach, strengthening human resources development three aspects, gives the counter measures for Chishan Fahua Temple tourism development, in order to provide references for the product upgrading and continued ascension of market competitiveness. Because our country is surrounded by water on three sides, so even though it has abundant island and ocean-related historical and cultural resources, and is not utilizing them correctly. Chishan Fahua Temple tourism development will provide many implications for excavating and utilizing the island and ocean of ChinaJapan-related historical and cultural resources in our country.