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Perceived Image of the Jeju Island Dolhareubang : Implications for Online Destination Image in Korea using Q Method

초록

영어

Almost all Koreans recognize the Dolhareubang as a representative symbol of Jeju. However, as the development of online technology progressed, the image and perception of the Dolhareubang is also expected to change. Thus, this study explored the perceived images of Dolhareubang by focusing on residents in Seoul, Korea using Q methodology. The goal of this research was to evaluate this iconic representation of Jeju as an important component of the island’s online tourism destination image. The Q-set was developed from existing literature and defined conceptually in terms of ‘value’, ‘resource’, ‘story’, and ‘image’. Thirty five respondents were recruited as P set. Findings indicated four distinctive clusters that perceived the Dolhareubang differently and differences in perceptions were observed in terms of age. The examination of destination image and the exploration of the perceptions of Dolharuebang as a representative of Jeju could contribute to online destination image management or development, which is a crucial component of smart tourism.

목차

ABSTRACT
 Ⅰ. Introduction
 Ⅱ. Literature Review
  2.1. Dolhareubang in Jeju Island
  2.2. Jeju Dolhareubang and Online Destination Image
  2.3. Representation and Perception
 Ⅲ. Methodology
 Ⅳ. Results
 Ⅴ. Discussion and Conclusion
 

저자정보

  • Seunghun Shin Research Assistant, Graduate School, Department of Convention & Exhibition Management, Kyung Hee University, Korea
  • William Cannon Hunter Professor, Department of Convention Management, College of Hotel & Tourism Management, Kyung Hee University, Korea
  • Namho Chung Professor, Department of Hotel Management, College of Hotel & Tourism Management, Kyung Hee University, Korea
  • Chulmo Koo Associate Professor, Department of Convention Management, College of Hotel & Tourism Management, Kyung Hee University, Korea

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