earticle

논문검색

한국 신생벤처기업의 글로벌 성장과정과 요인 - 3개 사례분석을 중심으로 -

원문정보

The Growth Paths and Factors in Globalization of Korean New Ventures - Based on 3 Case Analysis -

윤동진

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

This paper is an exploratory research on the growth paths and factors of three Korean new ventures that became global hidden champions. Six propositions were drawn from the case analysis on the three growth paths of product diversification, market diversification, and vertical integration of the Korean new ventures. The case companies became global hidden champions through the diversification into related product markets based on their research development management skills, and through the multiple simultaneous exports of specific products to overseas markets from the start-up with export marketing management skills. The maintaining of export and local sale methods with own production management ability also helped with the globalization of business. As new ventures, they faced many difficulties in globalization, including the liability of newness and foreignness, however, they were able to overcome these challenges through the development and improvement of management ability. Despite the hardships that come from a lack of experience knowledge and managerial resources, the diversification into related product markets, the multiple simultaneous export market expansion, and the maintaining of export and local sale methods on the basis of efficient and effective resource management skills allow Korean new ventures to become global hidden champions.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
 Ⅲ. 사례분석
 Ⅳ. 명제도출
 V. 결론
 참고문헌

저자정보

  • 윤동진 Yoon, Dong-Jin. 우석대학교 문화사회대학 교수

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 7,300원

      0개의 논문이 장바구니에 담겼습니다.