earticle

영어

This study is to investigate the influence of operational factors(menu, employee, physical environment, service process) and loyalty in hotel restaurant. This study is to examine the moderating role of subjective well-being between operational factors and loyalty. As a result, operational factors significantly influenced loyalty. Subjective well-being plays the moderating role between operational factors and loyalty. Positive affect had a positive(+) effect through an interactive effect with the factor of physical environment. Negative affect had a negative(-) effect through an interactive effect with the factor of the menu. In addition, it was found that negative affect had a negative(-) effect through an interactive effect with the factor of employee. In the meantime, it was found that negative affect had a positive(+) effect through an interactive effect with the factor of service process. Positive affect had a negative(-) effect through an interactive effect with the factor of the menu.